Wednesday, October 12, 2011

Supernatural Characters and the YA Fantasy Genre

With the success of Twilight and the Harry Potter series, it looks like the YA fantasy genre is here to stay—and with it, the popularity of supernatural characters in young adult books. Supernatural protagonists are everywhere in young adult novels—from the new style of YA fiction called post apocalyptic books and those with a romantic apocalypse plot, to young adult fantasy adventure romance and Harlequin romance for young adults. It makes sense, those who crave young adult fantasy probably expect strong supernatural elements.

The popularity of vampires in YA fiction and novels for young adults is said to stem from the ability teens have to relate to the characters. While modern day teenagers and lovers of YA fiction and young adult books may not need to drink blood to survive, they relate to the characters’ angst, of wanting what they can’t have or brooding their own existence.

Every book publishing company, from independent publishing groups to a small publishing company like Sand Dollar Press, looks for novels for young adults with protagonists that are easy to relate to and empathize with. Now that vampires, zombies and warriors are dominating the scene in young adult novels, it’s easy to find ways for the reader to relate and get excited. Post apocalyptic books like the Save the Pearls series allow you to completely understand the character and how they face a romantic apocalypse, but it’s just that the character lives in different, more dramatic settings and situations.

Many an independent publishing company, Sand Dollar Press included, is on the quest for relatable characters magically “gifted” with supernatural or paranormal powers. With the amazing success of many young adult fantasy adventure romance stories and other YA novels with magical characters, it seems that a recipe for success for every book publishing company is to release these types of books for young adults. Just think about recent bestsellers like Neil Gaiman's The Graveyard Book, Lauren Kate's Fallen and James Patterson's Witch and Wizard, and of course, the Twilight Series. They may not be Harlequin romance novels, but they are a great bet for any independent publishing company.

For now, teen fantasy novels and YA fiction centered around romantic relationships will continue to be the toast of the independent publishing world. Young adult fantasy novels are easy for a small publishing company to market and release and are always in demand—as long as, like in the Save the Pearls series, the characters are those teens can relate to.

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