Twilight started a trend for paranormal romance books, which was soon followed by a growing demand for dystopian novels, post apocalyptic books and fantasy romance novels. A perfect example is Suzanne Collins’s Hunger Games series, which were all hailed as the best fantasy novels of the last few years. The third in this series of post apocalyptic books, Mockingjay, has sold more than 1.3 million hardcover copies and takes science fiction and fantasy books to an entirely new level. This series of young adult fiction novels is also an Amazon Kindle bestseller.
Most book publishing companies, including Sand Dollar Press, are adapting to this reader-driven industry shift. Publishers are seeking acquisitions of young adult fantasy novels and paranormal romance books, with larger publishers expanding each niche into own department. Bookstores are devoting entire sections to fantasy romance novels and paranormal romance books.
The Twilight series clearly started the trend of adults reading young adult fiction novels, and opened “grown adults” up to genres they left behind when they graduated high school or college. More and more readers who were once thought as older than the YA demographic are now searching for fantasy romance and dystopian novels at an unprecedented level.
In addition, science fiction and fantasy books are enjoying significant growth amongst older readers. You’ll find readers of all ages in forums, blogging about young adult fiction books and browsing the YA section of their local bookstores. Publishers like Sand Dollar Press are taking note, so we can look forward to even more growth of these genres.
Agreed. They're essentially all my wife will read. I just introduced her to Rob Wells' Variant (review: http://myawfulreviews.blogspot.com/2011/11/variant-by-robison-wells.html). We'll see how it goes.
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